Storytelling is the key focus of Comfort Brands. The array of products are set in narratives that resonate with the consumers and target markets. Since the brand does not retail, HT Media is responsible for audience engagement and brand growth across the internet.
Solutions by HT Media
The key task for the Comfort Brands has always been to generate a community of users around the products. HT Media leverages content to encourage audience participation in the brand's online narratives.