Pricing concerns is probably the most common objection that you’ll encounter online. In this instance, you will have to first identify why they’re concerned about the cost. Is it because the product is really out of their budget or are they having trouble seeing the value of the item sold? Is it because they think they can purchase it for less elsewhere at another price?
The stiff competition in the marketing industry has driven industrious entrepreneurs and marketers to search for more innovative, efficient, and cheaper marketing techniques to promote their services. The most successful ones are those who discover the power of digital marketing.
The rise of digital distribution platforms is creating a range of opportunities for all types of media companies to expand their operations and their contacts with customers. Unfortunately, many media companies are approaching digital platforms as if they were just another place in which to make their offline product available or just another part of their portfolios of operations.